Premier League logo in a white box over an image of an England mens football match at Wembley Stadium, London

Fantasy Premier League

[vc_row][vc_column][qodef_custom_font font_family="Raleway" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Redesigning the biggest Fantasy Football game in the world." color="#222222"][vc_empty_space height="20px"][vc_column_text]I was the lead designer for this massively popular game (9 million users and counting) from my complete redesign in 2015 to the brand update I implemented in 2019/20.   In phase 1 of this job I simultaneously worked out how to interpret the Premier League's visual rebrand, move the framework from a static to a responsive website and improve the UX at the same time! Then in 2019 I was tasked with interpreting the Premier League's brand refresh to apply to the Fantasy game. I created a pattern library approach to scrutinise and test each key UI component in the browser. Only then did we build out the refreshed page designs.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row][vc_column][qodef_button size="small" type="outline" target="_self" icon_pack="font_awesome" fa_icon="fa-angle-right" font_weight="" text="View the case study" link=""][/vc_column][/vc_row]...

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Young woman carries her shopping bags through a busy city centre at night

Connect CMS

[vc_row][vc_column][qodef_custom_font font_family="Raleway" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Improving the usability and visual appeal of an established CMS" color="#222222"][vc_empty_space height="20px"][vc_column_text]While I worked at a company called Connect IB (now Smartspace), I completely redesigned the front-end functionality of their bespoke CMS. It had been in use (and in continuous development) since 2002 and is at the heart of CIB's business so I faced a big challenge in redesigning it.   I rethought the way sections were grouped and functionality was ordered to simplify key processes. In doing so I kept in mind the everyday users who may not be technically minded and for whom content managing websites is just one of many different tasks they have to perform.   I introduced concise instructional copy, inline tips and user-friendly feedback messaging. Having captured all that with high-end wireframes, I then went on to design a fresh new user interface for the system. You can view the prototype...

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