I was the lead designer for this massively popular game (9 million users and counting) from my complete redesign in 2015 to the brand update I implemented in 2019/20.

In phase 1 of this job I simultaneously worked out how to interpret the Premier League’s visual rebrand, move the framework from a static to a responsive website and improve the UX at the same time! Then in 2019 I was tasked with interpreting the Premier League’s brand refresh to apply to the Fantasy game. I created a pattern library approach to scrutinise and test each key UI component in the browser. Only then did we build out the refreshed page designs.