Fantasy Premier League

Redesigning the biggest Fantasy Football game in the world.

I was the lead designer for this massively popular game (9 million users and counting) from my complete redesign in 2015 to the brand update I implemented in 2019/20.


In phase 1 of this job I simultaneously worked out how to interpret the Premier League’s visual rebrand, move the framework from a static to a responsive website and improve the UX at the same time! Then in 2019 I was tasked with interpreting the Premier League’s brand refresh to apply to the Fantasy game. I created a pattern library approach to scrutinise and test each key UI component in the browser. Only then did we build out the refreshed page designs.

Key Skills

Brand Guardian, UI component library, Atomic Design