mobile logo

Archive

Premier League logo in a white box over an image of an England mens football match at Wembley Stadium, London
September 17, 2021
in
by admin

Fantasy Premier League

[vc_row][vc_column][qodef_custom_font font_family="Raleway" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Redesigning the biggest Fantasy Football game in the world." color="#222222"][vc_empty_space height="20px"][vc_column_text]I was the lead designer for this massively popular game (9 million users and counting) from my complete redesign in 2015 to the brand update I implemented in 2019/20.   In phase 1 of this job I simultaneously worked out how to interpret the Premier League's visual rebrand, move the framework from a static to a responsive website and improve the UX at the same time! Then in 2019 I was tasked with interpreting the Premier League's brand refresh to apply to the Fantasy game. I created a pattern library approach to scrutinise and test each key UI component in the browser. Only then did we build out the refreshed page designs.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row][vc_column][qodef_button size="small" type="outline" target="_self" icon_pack="font_awesome" fa_icon="fa-angle-right" font_weight="" text="View the case study" link="https://goldcrestdesign.co.uk/?page_id=3185"][/vc_column][/vc_row]...

Continue Reading
Young woman carries her shopping bags through a busy city centre at night
September 16, 2021
in
by admin

Connect CMS

[vc_row][vc_column][qodef_custom_font font_family="Raleway" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Improving the usability and visual appeal of an established CMS" color="#222222"][vc_empty_space height="20px"][vc_column_text]While I worked at a company called Connect IB (now Smartspace), I completely redesigned the front-end functionality of their bespoke CMS. It had been in use (and in continuous development) since 2002 and is at the heart of CIB's business so I faced a big challenge in redesigning it.   I rethought the way sections were grouped and functionality was ordered to simplify key processes. In doing so I kept in mind the everyday users who may not be technically minded and for whom content managing websites is just one of many different tasks they have to perform.   I introduced concise instructional copy, inline tips and user-friendly feedback messaging. Having captured all that with high-end wireframes, I then went on to design a fresh new user interface for the system. You can view the prototype...

Continue Reading
Fantasy Football UK logo in a white box over an image of a football match in Thailand
September 16, 2021
in
by admin

Fantasy Football UK

[vc_row][vc_column][qodef_custom_font font_family="Raleway" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Bringing English Fantasy Football to the Far East" color="#222222"][vc_empty_space height="20px"][vc_column_text]I was commissioned to design a new fantasy football manager game aimed primarily at the Malaysian and Chinese markets. I was solely responsible for the entire concept and design execution of this project including content and user journey planning, information architecture, all copywriting, UI and UX design. It is currently in build - a process I am overseeing for quality control.[/vc_column_text][vc_empty_space height="20px"][vc_column_text][qodef_button size="small" type="outline" text="View the case study" custom_class="" icon_pack="font_awesome" fa_icon="fa-angle-right" link="https://goldcrestdesign.co.uk/?page_id=3472" target="_self" color="" hover_color="" background_color="" hover_background_color="" border_color="" hover_border_color="" font_size="" font_weight="" margin=""][/vc_column_text][/vc_column][/vc_row]...

Continue Reading
Find a Start logo in a white box over an image of a young male carpenter clipping electrical wires on a first fix
September 8, 2021
in
by admin

Find a Start Recruitment

[vc_row][vc_column][qodef_custom_font font_family="Raleway" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Bringing an innovative idea to life" color="#222222"][vc_empty_space height="20px"][vc_column_text]My clients spotted a gap in the online construction recruitment market and envisioned a new business to service it. They came to me to advise them on everything that was needed to produce a website ideally suited to their two target markets of subcontractors and employers - one that would put each in contact directly. [/vc_column_text][/vc_column][/vc_row]...

Continue Reading