Premier League logo in a white box over an image of an England mens football match at Wembley Stadium, London

Fantasy Premier League

[vc_row][vc_column][qodef_custom_font font_family="Raleway" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Redesigning the biggest Fantasy Football game in the world." color="#222222"][vc_empty_space height="20px"][vc_column_text]I was the lead designer for this massively popular game (9 million users and counting) from my complete redesign in 2015 to the brand update I implemented in 2019/20.   In phase 1 of this job I simultaneously worked out how to interpret the Premier League's visual rebrand, move the framework from a static to a responsive website and improve the UX at the same time! Then in 2019 I was tasked with interpreting the Premier League's brand refresh to apply to the Fantasy game. I created a pattern library approach to scrutinise and test each key UI component in the browser. Only then did we build out the refreshed page designs.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row][vc_column][qodef_button size="small" type="outline" target="_self" icon_pack="font_awesome" fa_icon="fa-angle-right" font_weight="" text="View the case study" link=""][/vc_column][/vc_row]...

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Fantasy Football UK logo in a white box over an image of a football match in Thailand

Fantasy Football UK

[vc_row][vc_column][qodef_custom_font font_family="Raleway" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Bringing English Fantasy Football to the Far East" color="#222222"][vc_empty_space height="20px"][vc_column_text]I was commissioned to design a new fantasy football manager game aimed primarily at the Malaysian and Chinese markets. I was solely responsible for the entire concept and design execution of this project including content and user journey planning, information architecture, all copywriting, UI and UX design. It is currently in build - a process I am overseeing for quality control.[/vc_column_text][vc_empty_space height="20px"][vc_column_text][qodef_button size="small" type="outline" text="View the case study" custom_class="" icon_pack="font_awesome" fa_icon="fa-angle-right" link="" target="_self" color="" hover_color="" background_color="" hover_background_color="" border_color="" hover_border_color="" font_size="" font_weight="" margin=""][/vc_column_text][/vc_column][/vc_row]...

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